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Provincial Public Affairs Office

MISSION:

     We are committed to pursue:

  • public awareness thru efficient and well managed public advocacy and information program
  • strong linkages among partner agencies and the public

VISION:

     A pro-active organization promoting the good image of the province thru communication excellence.

FUNCTIONS:

    Department Head

  • Planning and improving the organizational and functional structure of the department
  • Identifying the department's mission and vision in relation to those of the PGB
  • Leading the department's and the PGB's communication planning effort to project and maintain a good image for the Governor and the PGB through an integrated communication plan
  • Implementing an integrated communication plan for the PGB which should include provisions for crisis communication and government relations
  • Managing and motivating government personnel in different communication jobs within the department
  • Dealing with professionals and personalities involved in external functions and projects of the Provincial Information Oficer (PIO)
  • Serving as adviser and counsel to the Governor and PGB department heads on communication matters
  • Being an internal critic and chief communication officer of the PGB

    Internal Affairs Division

    The Internal Affairs Division is in charge of all PGB internal affairs functions requiring communication support:

  • Organizing and overseeing major PGB meetings such as those in support of the Monday Flag Ceremony, PGB-wide convocations and gatherings, meetings initiated by the Office of the Governor, PGB serial publications, collaterals (such as posters, manuals, brochures and the like), awards and awards ceremonies.
  • Coordination of professional development activities for the PGB Information Officers.
  • Liaison with the various department heads and information officers to monitor developments and gather information on significant events or projects for use by the PIO in various public affairs projects, primarily in Bulacan.
  • Collaterals such as flyers, brochures, publications such as the internal newsletter of the PGB, script for video production, and posters and streamers to promote major PGB events.

    External Affairs Division

    The External Affairs Division is the PGB's communication liaison with its external public - including the press, civic, non-govermental organizations, the national government agencies, legislature and the general public. The External Affairs Division's functions include the following:

  • Serving the PGB's liaison with its external audiences including the press local government units under it, national government agencies, the legislature and the general public.
  • Coordination of publicity efforts anchored on an effective media relations programs.
  • Preparation of major releases and media feeds.
  • Production of publicity materials in coordination with the internal affairs.
  • Media relations counsel to the Governor's Office.

PROGRAMS AND SERVICES:

  • ‘Tso – The official monthly newsletter of capitol employees. 8 pages, 2 folds, letter size, black print distributed to PGB employees with 1:1 ratio. ‘TSo aims to continuously update the capitol employees about the issues arising that concern the PGB. Serves as a printed documentation that gives news or information of interest to capitol employees.

  • Yabong – A quarterly publication that informs the Bulakeños on various PGB activities, programs, projects, and accomplishments. 4 pages, 1 fold, tabloid size, black print distributed to communities.

  • “PPAO's Promo, Info on the Go!covers the production of IEC materials for Flavor of the Month and other programs and projects of the Provincial Government. IEC materials includes plugs for radio; posters, flyers and brochures for print; and documentaries and plugs for audio visual production.

  • INFOTROOP is the new version of designated IO's group. The name denotes readiness, activeness, teamwork and dedication in facing the highly challenging duties as Information officers. As in soldiers, INFOTROOP is envisioned to be in the forefront of communication revolution, 100% supportive and ready to empower the citizenry through information.

  • INFOTXT - Current trend dictates that a new paradigm in communicating government projects to people through SMS or text messaging will become an efficient and powerful tool. This will also monitor the public pulse with respect to government programs and issues concerning the people. It serves as the listening function of the government to determine people's needs, problems, and priorities.

  • RADYO BULACAN – a community radio situated atSan Ildefonso, Bulacan which is used as vehicle in disseminating information and updates on issues with regards to Bulacan thru air waves. The programs and program slots were outcome of a survey done satisfying what the people wanted and needed.

  • PAO CARES – A project aimed at strengthening and fostering PIO's good relationship with the press; to improve the skills of mediamen in writing developmental news which will greatly benefit the programs of the province through good publicity;An opportunity for the national press to tour Bulacan and learn about its industries, local governance, tourism and other commendable things about the province.

CONTACTS:

Department Head
Maricel S. Cruz

Mailing Address:
Provincial Public Affairs Office
2nd Floor, Provincial Capitol Building
Malolos City, Bulacan 3000 Philippines

© 2007 Provincial Government of Bulacan, Philippines. Developed by the Provincial Information Technology Office.
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